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ORLD 6300

Strategic Communication


Credits: 3 cr.

Course Description:
This course is a laboratory for written and oral communication activities based on an issue chosen by each student. Assignments throughout the term are designed to simulate the typical process of advocating for change.

Recognizing communicator choices vis-à-vis different stakeholders, and then targeting messages effectively toward designated audiences, constitutes the major learning goal. Activities include profiling relevant audiences, searching for data, interviewing stakeholders and decision-makers, preparing fact-finding reports and action plans, producing graphics and working in coaching teams.

Oral presentations are videotaped. Oral and written assignments are revised based on feedback. Throughout, emphasis is placed on being both an effective and ethical communicator.

NOTE: It is recommended that ORLD 6300 be taken as one of the first four courses. A data-searching lab and use of PowerPoint are part of this course.

Prerequisites:
ORLD 6200.