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Business Administration: Marketing and Management (MKTG / MGMT)

Program Options: B.A., B.S.

St. Kate's business administration: marketing and management major provides a broad business background with a focus on marketing and management. You will have many opportunities to develop hands-on skills. For example, you will perform marketing research and prepare market plans using real businesses as case studies. Additionally, you will be introduced to Web-based and e-commerce marketing principles. You will also learn about the major aspects of management, including leadership, strategy, organizational development, and control processes. In the strategic management course, you will have the opportunity to run a business using a computer simulation program that integrates all the major functional areas of business: human resources, sales, finance and marketing. This major combines the mathematical and statistical courses of an accounting degree with the organizational focus of a business major, plus the human behavioral studies of the liberal arts. Your business education will also integrate your liberal arts course work to give you well-rounded perspectives on ethics and the social dimensions of business decisions.

The business administration: marketing and management major prepares you for careers in or advancement within the marketing and management functions. Career choices upon graduation include a variety of positions in for-profit and non-profit organizations.

Common Aspects of All Business Majors
As a business administration: marketing and management major at St. Kate's, you will benefit from a comprehensive business education that draws on exceptional faculty from academia and business, attracts outstanding students from around the country and world, weaves a focus on ethics into every course, provides introductions to leading corporations, potential employers and women role models and mentors, uses cutting-edge technology to enrich your studies and prepare you for the workforce, and prepares you to succeed in the private, government or nonprofit sectors.

You will benefit from a great number of outstanding women role models and an excellent curriculum to help you reach your career goals. Full-time professors and practicing professionals provide just the right balance of the theoretical and the applied. You will not only become familiar with business theory and practice, but you will also learn how to become a successful businesswoman.

Faculty will work with you during your four years at St. Kate's to develop your business portfolio. This will feature your accomplishments and is a requirement of graduation for students in the Business Administration Department. Technology is fully integrated into the curriculum, and faculty will work with you as you learn to perform online research and prepare computer-based presentations. You will learn to integrate technology into your solutions for business problems.

St. Kate's students frequently receive statewide recognition and scholarships through such organizations as Delta Mu Delta, an international business honor society, and Financial Executives International. St. Kate's also has an active chapter of Pi Sigma Epsilon, the national business fraternity, which offers practical business experience and connections with business executives along with opportunities to network with students from other colleges and universities. 

St. Kate's Career Development Department has a mentoring program which matches you up with successful alumnae in your field of interest who will provide links with other professionals and career advice. Many students also participate in internships during their junior and senior years. Internships will allow you to refine your skills, broaden your perspectives and make valuable professional connections. Also, executives regularly appear as guest speakers and are mentors to students. Many are St. Kate's alumnae.

More than 60 companies and organizations visit campus to meet students, share information about their companies and recruit potential interns and employees at the annual St. Kate's Career Opportunties Fair. St. Kate's hosts the largest annual on-campus job fair of any Minnesota private college or university. Workshops prepare you on résumé writing, researching companies and interviewing. Many St. Kate's students also attend the Minnesota Private College Job Fair, Accounting and Auditing Student Conference and Government Job Fair. These events are excellent opportunities to connect with potential employers.


See also: Accounting, Business-to-Business Sales, Healthcare Sales, Small Business/ Entrepreneurship, Financial Economics, International Business and Economics

Major Requirements:

ACCT 3210 Financial Management
BUSI 3650 Business Law
BUSI 4490 Strategic Management
BUSI 4752 Business Practicum (2 cr) or a 3000 or 4000 level elective with approval of advisor
BUSI 4800 Business Portfolio (0 cr)
MGMT 2400 Principles of Management
MGMT 3400 Advanced Management
MGMT 3460 Managing a Diverse Workforce (also fulfills core CRST requirement)
MKTG 2300 Principles of Marketing
MKTG 2350 Integrated Marketing Communications
MKTG 3350 Buyer Behavior & Market Research
MKTG 3500 International Marketing and Management
MKTG 4300 Advanced Marketing

Required supporting courses:

ACCT 2110 Financial Accounting
ACCT 2130 Managerial Accounting
ECON 2250 Statistical Analysis for Decision Making or ECON 2200 Statistical Analysis for the Social Sciences or MATH 1080 Statistical Analysis or PSYC 2050 Statistical Methods in Psychology
ECON 2610 Principles of Microeconomics
ECON 2620 Principles of Macroeconomics
ECON 2100 Quantitative Methods in Business and Economics or MATH 1070 Finite Math Analysis or another quantitative course approved by the department chair.
PSYC 1001 General Psychology or SOCI 1000 Principles and Concepts of Sociology

Supporting work must be completed with a grade of C- or better.

NOTE: Business administration: marketing and management majors can earn a sales minor with just 12 extra credits: SALE 2330 Introduction to Selling (2 cr), SALE 3330 Professional Sales: Customer Centered Selling, SALE 3630 Ethics and Integrity in Selling (2 cr), and SALE 4430 Advanced Sales: Strategic Account Management.

Electives relevant to the business administration: marketing and management major include:

SALE 2330 Introduction to Selling (2 cr)
SALE 3330 Professional Sales: Customer Centered Selling
SALE 3430 Customer Intelligence and Effective Communication
ECON 3350 Financial Markets and Institutions
MKTG/MGMT4994 Topics

BUSINESS PORTFOLIO

All majors are required to complete a business portfolio. The portfolio is the vehicle that enables you to integrate the life skills and knowledge you bring with you and the knowledge, skills and values learned within the courses and field experiences throughout the program. This portfolio allows you to validate your experiences at St. Catherine University.

The portfolio is cumulative in nature; most aspects are completed as part of course work. You must present your portfolio to your advisor no later than September 30 if you will be a December graduate, or February 15 if you will be a May graduate.

For specific portfolio (BUSI 4800) requirements, please refer to the Professional Portfolio Handbook.

Business administration: marketing and management majors satisfy the Writing Requirement for Majors by completing BUSI 4490 and MKTG 2350. You complete the Liberal Arts and Sciences Core Writing Requirement with two other writing-intensive courses (CORE 1000 or 2000, CORE 3990).

Second Major Certificate in Business Administration: Marketing and Management

Students who have received a baccalaureate degree from St. Catherine University or another regionally accredited institution may pursue a second major at St. Catherine. To be awarded the second major (post-baccalaureate) certificate, you must complete all of the requirements for the major, including required supporting courses.  A minimum of one-half of the courses in the major must be completed in residence.  The residency requirement of 48 out of the last 64 credits does not apply to second major certificate students.

Federal Gainful Employment Disclosure Requirement for Certificates

Federal regulations require that all institutions disclose certain information and statistics regarding non-degree, certificate programs.  Click here for the data provided by St. Kate's.