Undergrad Catalog StKate.edu

MRCH 3400

VISUAL MERCHANDISING AND TREND ANALYSIS (4 cr.)

This course involves the study of elements and principles of design applied to the display of merchandise. Focus is on understanding the role of visual merchandising in relation to consumer purchasing behavior and the process of creating effective displays in a variety of retail settings. Analyses of the process of predicting changes in fashion over time are explored, with particular emphasis on identifying those factors that influence acceptance or rejection of apparel at the consumer level. Prerequisites: FASH 2050, 2150.