LIS 8840

Credits: 3 cr.

Course Description:
Competitive Intelligence (CI) is a discipline using legal and ethical means for efficiently discovering, developing and delivering timely, relevant new knowledge about the external environment to facilitate effective decision-making. This course provides an overview of CI within an organizational setting and provides tools and techniques to practice the profession (including consulting work). The core focus is to review CI best practices and experiences, leverage information as knowledge assets and their organizational value for business management decision-making.

Prerequisites:
LIS 7010, 7030, 7040.